The Sisters of Beverly Hills Lingerie: How Guerilla Marketing Built Their Cult Following

Priscilla and Lauren chat with the co-founders of Beverly Hills Lingerie, Celine and Joline, who left behind traditional career paths to create a fashion brand with a bold vision. They share how their backgrounds—one in pre-med, the other in acting—uniquely shaped their approach to building a business from scratch. The conversation covers everything from the early days of guerrilla marketing on campus to designing lingerie that can be worn both in and out of the bedroom.

The sisters discuss the importance of content and branding, evolving with the times, and staying authentic while scaling their business. They also touch on the valuable insights they gained from mentors and their approach to staying ahead of trends. Who says you can’t mix business and family? Tune in to get inspired to make your next big move.

 

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Beverly Hills Lingerie’s Instagram: https://www.instagram.com/beverlyhillslingerie/

Beverly Hills Lingerie’s Website: www.beverlyhillslingerie.com