How Coachella and Gen-z are Changing Marketing Forever (Storytime with our Agency Director Gabbie DeRazza)

Perfect is out, and real is in when it comes to building your brand. Coachella is one of the biggest events where brands get to truly pull in consumers, and in this episode, our Agency Director, Gabbie, is giving us all the details that she gathered from her weekend attending the festival. 

 

What’s the biggest thing she noticed? The importance of authenticity and community when it comes to not only building a brand but also maintaining it. With the digital marketing landscape evolving exponentially over the past few years, and seeing how Gen-Z responds to marketing efforts, brands now more than ever need to be innovative, authentic, and people-centric. Shifting your business from product-centric to people-centric may sound like a difficult switch, but during Priscilla and Lauren’s conversation with Gabbie, we learn why this is a lot more achievable than you may think. 

 

No matter where you’re at in your business journey, how many followers you have, or if you’re not sure where to start - you have to be your biggest cheerleader when it comes to achieving your wildest dreams. As Gabbie reminded us, The World is Your Oyster, and with just one step toward your goals, you’re that much closer to your next big move.

 

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