Monday Oct 21, 2024

From Fashion Sketches to a Multimillion-Dollar Sale with Beyond Yoga Co-Founder, Michelle Wahler

In this episode of Her Next Big Move, Priscilla and Lauren are joined by Michelle Wahler, co-founder of Beyond Yoga, who led the activewear brand through nearly two decades of growth, culminating in its acquisition by Levi Strauss & Co. Michelle’s story began with simple fashion sketches and evolved into a trailblazing career in the fashion and wellness industries. She dives deep into how she built a brand that defied conventional beauty standards, using her passion for inclusivity and innovation to grow Beyond Yoga from a small venture to a multimillion-dollar company.

Michelle discusses the ups and downs of bootstrapping, key moments that made her realize Beyond Yoga’s potential, and the hard choices she made along the way—like when to lean into wholesale, how to make strategic hires, and why she stayed on as CEO post-acquisition. She also shares insights on balancing life as a mom and entrepreneur, plus her plans for giving back to the community of female founders.

Tune in for an inspiring conversation about resilience, taking calculated risks, and the power of betting on yourself.

 

 

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Guest Links

 

Michelle Wahler Instagram: https://www.instagram.com/michelle.wahler/ 

Beyond Yoga: https://beyondyoga.com/ 

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