Monday May 20, 2024

Everything You Need To Know When it Comes to Your Branding; What Abercrombie and Skims Can Teach Us

You know that saying ‘When you look good, you feel good’? Well, that same saying applies to your brand! As our Head of Marketing Madi said, ‘Your brand is your business’s personality’, and when you have good branding - it makes all the difference when wanting to take your business to that next level. 

 

In today’s episode Priscilla, Lauren, and Madi are breaking down the branding of companies like Abercrombie and Skims to show us how strategically creating your brand is the key to success. Whether that be through influencer marketing, like Skims, or inclusivity initiatives, like Abercrombie, there are so many ways to elevate your branding and build a community of people who want to be a part of what you created. We’ve come a long way with our branding from our days of pink and diamonds, but it was all part of the journey of how we got here today.

 

Biggest takeaway: You can’t skip over the branding of your business - even if you’re a solo entrepreneur or if you have the best idea in the world and are so eager to get it out. Trust us when we say - once you get your branding right, your next big move is right around the corner. 

 

Links

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Email Us: hello@forwardfemale.com 

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